Speaker
“Libby has a genuine interest in her associates, and creates a culture of having fun and achieving results. She’s a great communicator, a woman of passion, energy and integrity, and an authentic person who ‘walks her talk’”
Libby’s keynote presentation style is a learning educational workshop wrapped in a story.
Libby is a small business owner who can personally and professionally relate to a wide range of marketing/ business/personal situations. Libby has a clear understanding of cause and effect within business from all perspectives—your client, your supplier, your employee and the employer—and tailors her presentation to your business requirements!
With such a rich and diverse wealth of background knowledge, matched with Libby’s humorous direct approach to everyday issues and concerns, Libby achieves a shift in your audiences that carries them not just through her presentation, but continues on through their personal and business lives. Libby will assist your audience to learn, laugh, and liberate their lives.
“I just wanted to send you a huge thank you once again for your marvellous MC duties – it was a pleasure to work with you and Andre over the two day Hair Expo!”
Speaking Topics
Speaking Topic focus:
Clientele
You've built a clientele – now how to keep them??
Research shows that 68% of clients only visit a salon once. We seem to be able to get them in but it’s retaining them that will grow your business, excite and retain good staff and one day you have something worth selling.
There are 3 critical areas that when understood and executed well will keep your clients for years and get them referring their friends and family and grow your profits.
This session will simplify those 3 areas and give you tools to implement straight away to increase your rebooking and retain those valuable clients.
Great session for owners ,managers and all levels of staff to build team cohesion and branding.
Points Covered:
- Tangible, issues in your business
- Reliability, what do we promise?
- Emotional connections with clients
- How to retain both clients and staff.
Speaking Topic focus:
Marketing
Know your clients' personalities and match your marketing
Not every client wants the same offer and you can be wasting marketing dollars with the wrong offer that your clients are not attracted to.
There are 3 distinct client personalities that visit every business. When you can offer then what they value your business will grow and you will be more confident where to spend your marketing dollar and where to cut back!
MESSAGE FOR AUDIENCE: Easy-to-understand marketing.
Points Covered:
- Introducing the loyalty ladder: where do your clients fit?
- What do they value about your business?
- How to connect emotionally for profit
- Cost- effective marketing made simple
Speaking Topic focus:
Staff
Growing a business and a team of loyal stylists
Building a profitable business is easier with a team when you have the right team (people) and everyone communicates openly and takes accountability for their positions.
Just like it requires training to learn and hair cut or do a new colour it takes practice to continue to get better at communication and its not easy as it sounds.
However when you learn the correct communication styles and have guidelines in place, it takes the emotion out and helps to fast track and head off any issues before they get out of hand.
Great session for salon owners and managers.
Points Covered:
- Why you need a “how we do it here” manual
- How to advertise and attract the best people to your business
- What to put in a customer service manual!
- How to run great staff meetings
- What makes a good boss or employer? What’s in it for them? (staff)